We believe that Art is the universal visual language. It is the way of communication between artists and viewers. Traditionally it contains beauty of forms, beauty of thoughts and beauty of emotions.
If viewers do not understand the language of "modernism", it means those artists were not successful. During many decades we have been accustomed to "not understanding", but still accepting the " value and importance" of their art because of "prestige suggestion" by some "art pseudo professionals" with degrees from prestigious universities. They made an art equal to commodity on the stock market, by attaching "blue chip" label to it.
High dollar sale at auctions is not a determining factor of the artwork's true value. We believe that true art is a determined only by the successful passage of visual information to the majority of viewers in a visually beautiful way. It is usually created out of spiritual necessity and not just material. It contains thoughts and energy of the universal creative spirit. Artists are just tools for transferring that energy into a visible form. It holds infinite value and is made to be shared, similar to poetry, literature, and music.
Our mission is to show and promote art with a deeper meaning and share it with true art lovers.