We believe that Art is the universal visual language. It is the way of communication between artists and viewers. Traditionally, art was representational, and contained beauty of forms, thoughts and emotions.
If viewers do not understand the language of "modernism", it means those artists were not successful. During last decades we have been accustomed to not understanding, but still accepting the "value and importance" of their art because of suggestions by art pseudo "art professionals" with degrees from prestigious universities. They successfully made an art equal to a commodity on the stock market, by attaching labels, like blue chip. We all know how stock market is manipulated, with purpose of making money out of thin air.
High dollar sale at auctions is not a determining factor of the artwork's true value. We believe that true art is determined only by the successful passage of visual information to the majority of viewers in a visually beautiful way. Art is usually created out of spiritual necessity and not just for material needs. It contains thoughts and energy of the universal creative Spirit. Artists are channels for transferring that energy into a visible form. True art holds infinite value and is made to be shared, similar to poetry, literature, and music.
Our mission is to show and promote meaningful art and share it with true art lovers.